Marketing Specialist
Job Summary
The Marketing Specialist is responsible for creating and managing content for West Georgia Technical College (WGTC) marketing and communication purposes. The Marketing Specialist crafts marketing materials and facilitates both internal and external communications.
Major Duties
· Responsible for writing press releases including copywriting, editing, and proofing to be submitted to local media, 2-3 press releases a week · Produce student, faculty/staff, alumni, and industry spotlights for social media, feature stories, and other print media
· Ensure all relevant materials comply with ADA, EOE, and other legal requirements · Produce official publications including brochures, flyers and other print media | 80% |
| 15% |
| 5% |
Competencies
· Knowledge of public relations and marketing principles and concepts
· Knowledge and understanding of a technical college education
· Knowledge of design concepts and publication theories and guidelines
· Knowledge of English grammar use, research, theories and practices
· Knowledge of ADA compliance materials production
· Skills in photography
· Oral and written communication skills
· Ability to prioritize and manage projects
Preferred Qualifications
· 3+ years of previous marketing, communications or public relations experience
· Proficiency in Microsoft Office products, Canva, Adobe Creative Suite
· Knowledge of AP style
· Experience in graphic design
· Excellent verbal and written communication skills
· Must be a team player and work well with others
Minimum Qualifications
Associate’s degree *and* Three (3) years of work-related experience
Note: Experience may substitute for the degree on a year-for-year basis
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment and technologies.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs, talk or hear. The employee must occasionally lift or move office products and supplies, up to 25 pounds.
Position Type/Expected Hours of Work
This is a part-time position (29 hours), mainly located at Adamson Square. Days and hours of work are typically Monday through Thursday 8 am to 2:30 pm and Friday 8 am to 12 pm. This position occasionally requires some evening and weekend work.
Travel
Travel within and outside of the College service area and to other campus locations is required, as needed. This person will be required to complete mandatory training to operate a WGTC fleet vehicle.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
