Marketing Spec 1/2/3

Under broad supervision, assists with implementing the overall marketing strategy for Georgia State Parks and Historic Sites. Creates marketing content and materials for digital and event promotion.

Primary Duties and Responsibilities:

·         Performs job responsibilities with minimal supervision.

·         Assists with developing strategies for identifying potential customers and determining the most appropriate methods for contacting and influencing target markets.

·         Assists with marketing communications, including creating content and developing marketing materials.

·         Assists with copywriting and editing content for press releases, brochures, web site, advertising, and social media posts.

·         Creates site-specific advertising creative and production.

·         Captures photography and videography for promotional and internal messaging purposes.

·         Supports with graphic design of marketing materials.

·         Represent Georgia State Parks and Historic Sites at shows and conferences related to travel, camping/RV, lifestyle, and golf.

·         Assists with data analysis using excel to support marketing strategy implementation.

·         Travels overnight to assist with site specific events, promotion, and marketing assistance.

·         Establishes and maintains a working relationship with area business community, internal and external agency customers, and other related contacts.

·         Select products and accessories to be displayed at trade or special production shows.

·         Manage multiple Social Media accounts for PHSD and assist individual parks with their social media accounts.

Based on education and experience, the selectee will be hired into one of the below-mentioned job codes.

MINIMUM QUALIFICATIONS

GSP070 -Marketing Specialist 1 - $42,941.42

Associate degree in Marketing or a related field from an accredited college or university.

GSP071 -Marketing Specialist 2 - $46,507.56

Associate degree in Marketing or a related field from an accredited college or university

AND

Two (2) years of job-related experience.

OR

One (1) year of experience required at the lower level Marketing Specialist 1 (GSP070) or position equivalent.

GSP072 -Marketing Specialist 3 - $51,607.15

Associate degree in Marketing or a related field from an accredited college or university

AND

Three (3) years of job-related experience.

OR

One (1) year of experience required at the lower level Marketing Specialist 2 (GSP071) or position equivalent.